Gluten Free Buying Guide

Gluten-free has become synonymous with a healthy lifestyle, with consumers choosing to avoid gluten as a way to lose weight or because it makes them feel better, rather than as a necessity when diagnosed with coeliac disease or an intolerance/sensitivity to gluten. This increased demand has helped to fuel the rapid growth in the UK gluten-free market, which grew by 36% in 2015 alone and is now estimated to be worth £352 million*.

The ‘health halo’ of gluten-free foods is helping to drive product innovation as manufacturers are starting to look at increasing the nutritional profile of their products and there is also more convergence with other wellness trends such as high protein and ancient grains. The bakery segment continues to dominate sales with a 64% market share**, but snacking and convenience products are growing in importance, whilst we’re starting to see more specifically targeted products for children and pets too. Turn to pages 4-11 for a full overview of the latest market data and trends in the category and insight from industry expert, Bradley Grimshaw, Marketing Director of Schär UK.

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