Gluten Free Buying Guide

The British gluten-free market grew by more than 15% in 2014 and is now worth £238 million. It is a significant part of the Free From market, which forecasts by Mintel suggest will grow by 50% over the ten years up to 2019.

Coeliac disease is one of the most common lifelong diseases in the UK, affecting about 1% of the UK population. The rate of diagnosed cases has increased fourfold over the past two decades*, but there are still an estimated half a million people in who are currently undiagnosed. To help you support your gluten-free customers, our guest writer, award winning nutritionist Christine Bailey provides an insight into the condition and we’ve also included a guide to the resources and services available from Coeliac UK.

The growing interest in gluten-free has helped to drive product innovation and improvements in product quality and choice. Our buying team search the globe to ensure that this guide offers a one-stop-shop for the broadest and most innovative range for your customers’ gluten-free needs.

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