New VMS Buying Guide

The vitamin, mineral and supplements market can be a tricky one to tackle, with such an incredibly varied range of products and consumer needs, not to mention the influx of conflicting stories in the media that can create confusion for consumers. One thing that is clear however, is that the market continues to enjoy steady growth. Sales increased £8.9 million in 2016, with statistics from Mintel showing that 46% of UK adults now take vitamins, minerals or supplements on a daily basis.

To help guide you through this exceptionally diverse category, we’ve launched a new and updated version of our VMS Buying Guide, packed full of the best-selling and latest new products. We’ve also included the latest market data and guidance from our industry experts: Andrea du Plessis, Nutrition Expert for Efamol and Libby Limon, Nutritional Therapist from Simplee Aloe.

Your FREE copy of the brochure is included with the mailing for our October New Products & Promotions brochure or click on the front cover below to browse online.