Organic Buying Guide

The UK organic market is proving to be increasingly buoyant, with a growing consumer understanding, product innovation and increased availability helping to drive an impressive sales growth of 7.1% in 2016*. The organic market is now worth £2.09 billion*, it’s highest value since 2008, and there is every confidence that if growth continues at this pace, the market will hit £2.5 billion by 2020.

Health, provenance and authenticity are now top of the bill for many consumers when it comes to choosing the food that they and their families eat, and increasing numbers are now realising that choosing organic certified products ticks all of these boxes. In fact, recent research from England Marketing reveals that 39% of shoppers now buy organic food on a weekly basis and future predictions expect that this level of interest will also crossover to organic non-food items. The organic beauty and wellbeing sector grew by 13% in 2016, with a 22% increase in the number of certified beauty brands, but consumer availability still remains a challenge and offers a huge opportunity for retailers going forward.

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