Superfoods Buying Guide
Fuelled by the rise in health issues from poor diets and over-processed foods, consumers are increasingly looking for easy and convenient ways to boost their nutrient levels and the superfood market is able to provide the perfect solution for these health conscious consumers.
The superfood market has grown substantially to meet this demand, with figures from Mintel revealing that in the last four years there has been a phenomenal 202% increase in the number of new food and drink products launched globally which contain the terms “superfood”, “superfruit” or “supergrain”.
Green Superfoods such as wheatgrass, barleygrass and spirulina have long been super-healthy staples for those in the know, but supergrains, such as quinoa and amaranth have also proved very popular in recent years and Mintel research reveals that superseeds, especially chia seeds have also seen an uptake in usage. Every month or so there’s also a new superfood trend touted in the media, whether it’s moringa, seaweed or turmeric, which was named as Google Food Trends breakout star ingredient for 2016.
To ensure that you keep up-to-date with this fast moving category we’ve produced this brand new updated version of our superfoods buying guide, packed full of the latest product innovations, top selling brands and market data. We’ve also included some information and advice from Zach Adelman, the founder of Navitas Naturals and Ali Wilde, Marketing Director from Naturya to help maximise your superfood sales and inspire your customers to achieve their health goals.