Vitamins, Minerals and Supplements Buying Guide
The latest figures from Mintel show that people are increasingly taking a more proactive approach to their own health with the number of daily users of vitamins, minerals and supplements in the UK rising by 5% this year to reach an impressive 46% of the population. This equates to an annual spend of £414 million, a figure that has overtaken sales of painkillers for the first time since 2005.
The vitamin, mineral and supplements market can be a tricky one to tackle. To help guide you through this incredibly varied category, we’ve divided our proven best-selling brands and products into three clear categories: Vitamins, which includes all single and multivitamins, Minerals, and Supplements. As supplements can encompass such a wide range of products from cod liver oil through to moringa powder, this section has been further broken down into the most relevant sub categories, so that products can be found by target audience, benefit or product type.
We’ve also included the latest market data and guidance from our industry experts: Robert Taylor, Senior Vice President of Vitabiotics who gives his insight into the latest trends within the category and Nutritionist Marilyn Glenville, who shares her knowledge and experience of Women’s Health.