Healthy Snacking Buying Guide

Building Your Healthy Snacking Category

The snacking industry is generally in good shape, with figures from Kantar Worldpanel showing a 3.7% increase in sales of savoury snacks in 2017, equating to an additional consumer spend of £108.5m and a similar 4.6% increase in sales of chocolate confectionery. However, consumers are no longer satisfied with a bar of chocolate or a packet of potato crisps, they’re now demanding much more from their snacks and this is reflected in the sales of healthier snacks which have seen a bumper year with a growth of 37.5%. High-protein, low-sugar snack bars have become one of the grocery’s hottest sectors in the past year with a 27% growth in value.*

Not only do snacks now have to taste good and have an inspiring flavour, they also have to be free from, with less sugar, contain no artificial nasties and offer added functional benefits, such as being a good source of protein or containing vitamins, minerals and antioxidants. Changes in eating habits have also helped to transform the snacking category as consumers are increasingly looking for flexible, light and convenient snacking options that they can eat on the go. This ‘snackification’ of meals is helping to drive product innovation with products specifically designed to give a wake-up energy kick for the morning, whilst lunch can be a tasty and satisfying snack eaten at the desk to help keep hunger at bay until the evening meal.

The demand for healthier snacks and large variation in consumers snacking requirements is helping to increase overall category sales, but at the same time creating a category that is complex and often fragmented. To help steer you through, we’ve produced this brand new updated version of our Healthy Snacking Buying Guide, featuring a comprehensive list of the proven best-selling brands and innovative new products. Categorised into clear sections, from Baby and Children’s snacks through to Crisps, Chips & Thins and Energy & Protein snacks. We’ve also included some information and advice from healthy snacking brand, Eat Real along with the most up-to-date market data and an overview of the latest trends within the category.

*IRI 52 w/e 12 August 2018


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